For companies
Leadership · Team · Culture · Talent · Executive search
For HR and executive teams that want practical development for their people and confident hires for their critical roles — with a partner who has sat on all sides of the table.
01
New managers stuck between old peers and new expectations. Senior leaders under pressure with no one to think out loud with. Teams misaligned after a restructure. A critical role you can't afford to get wrong. These are the moments where the standard playbook falls short.
02
Twenty years inside Schindler, Philips, and international executive search — translated into coaching and search work that moves the needle on leadership, performance, culture, and hiring.
Six coaching engagements and executive search, delivered with the same standard: honest, structured, results-driven.
Practical, structured coaching that builds better leaders and stronger teams.
For senior leaders and executives.
Sharpen the skills that matter most at the top: clarity of vision, confident decision-making, and the ability to influence and align others.
For middle managers and team leaders.
Move from doing the work yourself to leading others effectively — with the confidence and structure to manage performance and priorities.
For small teams and departments.
Work directly with intact teams to build alignment, improve communication, and resolve the friction that slows down collective performance.
For organizations navigating transformation.
Guide leaders and teams through restructuring, mergers, or cultural shifts with less resistance and more resilience.
For high-potential employees and succession pipelines.
Prepare future leaders — identifying strengths, closing gaps, and building the pipeline that keeps your organization future-ready.
For organizations supporting employees through restructuring or departure.
Manage restructuring with care — supporting departing employees with a structured, dignified transition into their next role.
Finding the right people, at the right time.
For senior leadership and C-suite hiring.
A dedicated search for leadership roles where fit, discretion, and long-term impact matter most.
Solution-Focused Brief Coaching, paired with real corporate experience. Fewer diagnostics, more forward motion.
We spend less time analyzing the problem and more time figuring out what's possible and what's already working.
Two decades in HR leadership and executive search inform every conversation — you get strategy, not slogans.
No sand castles. We work with what's real, what's yours, and what will actually move you forward.
Regional HR Director at Schindler, Talent Acquisition at Philips, business manager at Simplika Recruitment. I've hired, coached, restructured, and been in every seat you'd bring me into.
“I had the pleasure of working with Alina during an important stage of my professional journey. Her strategic perspective, strong coaching skills, and ability to quickly understand both professional and personal challenges made our collaboration extremely valuable. Our discussions helped me gain more clarity and confidence regarding my career direction and leadership approach. I highly recommend Alina to any professional seeking career guidance, leadership coaching, or support during important career transitions.”
“I had the chance to work with Alina while preparing for a major change in my career. She helped me develop a new perspective on my professional past, and together we built a clear interview structure. Alina is a good listener, and she has vast experience in coaching/recruiting, which brings value in such discussions. She guided me to find my own voice and form a quality speech.”
“I'm ending this program with a lot of gratitude and with the feeling that I've gained more than I set out to at the beginning. I started with the desire to strengthen my communication and leadership skills, and along the way I came to understand that change begins, first and foremost, with how I relate to myself.”
The most common questions from HR partners and executive sponsors.
Engagements are typically 6–10 sessions over 3–6 months, priced per program with clear deliverables. Executive search is priced as a retained fee based on role level and complexity.
Both. Coaching runs remotely by default (Romania and internationally). In-person sessions and team workshops are available in Bucharest and by travel.
Romanian and English, equally comfortable in both.
Yes. Every engagement is covered by an NDA. Coaching conversations are strictly confidential; sponsors receive outcome updates agreed with the coachee.
Engineering, construction, facilities, HVAC, energy, logistics, pharma & medical devices, manufacturing, electronics, industrial automation, agritech, FMCG, retail and retail tech.
Book a 30-minute discovery call. We'll map the situation, agree whether coaching or search is the right fit, and outline next steps — no obligation.
A 30-minute discovery call, no pressure. If it's a fit, we'll scope the work. If not, you'll leave with a clearer view.